Innovation and tech have made their way into the wine industry and are here to stay. Rather than resisting them, we should view them as allies in what we do…
Making sustainable wine is possible
Despite the fact that this concept is still relatively new, sustainability has seen a rapid growth in the last decade. Although it is often expressed in different ways, the main goal of sustainability is based on the concept of development by preserving natural resources without compromising the ability of future generations to meet their own needs.
This sustainable development goes hand in hand with innovation -the main driving force for improving efficiency, effectiveness and competitive advantage.