Marta Juega PhD, MBA

As a trained chemical engineer passionate about alcoholic beverage business models, I started in this industry as a researcher with the main idea of creating innovation in one of the most traditional sectors: wineries. My passion for this industry led to me expanding my professional experience in different wine-producing countries with a final objective in mind: to better understand the wine industry and gain a unique global outlook to continue a more in-depth application of innovation in diverse areas of the wine industry, such as sustainability and circular economy.