Innovation and tech have made their way into the wine industry and are here to stay. Rather than resisting them, we should view them as allies in what we do and use them to mitigate and prevent the acceleration of climate change, which is having such a significant and tangible impact and threatening the future of the wines we enjoy today.
In the new reality that the world is facing, we cannot limit itself to doing less harm, but actively regenerate our environment.
At this point, sustainability alone is not enough. We need to provide real solutions to global problems and consider systems and their viability in the long term.
In other words, we need to work with nature, not against it.
The B- Corp movement is redefining the idea of business success by using growth and profits to a greater end and committing to help build a more inclusive, sustainable economy. B-Corp-certified companies can lead the change towards a different, stakeholder-driven economic model.
Taking into account the increasing importance of sustainability practices in the wine industry, the sector is currently offering a significant number of certifications. In order to choose the best one it is necessary to answer one question: what is your goal in obtaining this type of certification?
Every sustainability strategy should be aligned with any business strategy so as to ensure the long-term execution and the generation of real positive impact in the industry.
The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities”. The wine industry has the opportunity to generate a positive impact in the sector by implementing a more sustainable wine tourism.
The carbon footprint is an essential environmental tool that can be difficult to determinate properly, due to the number of factors that we need to take into account.
The circular economy is about changing the mindset, the way we think about our economy and the environment, and how we relate to them. The transition to a circular economy could help the wine industry to find solutions to current climate issues while creating a prosperous and resilient economy that can be sustained in the long term.
As the global wine industry grows and becomes more competitive companies are trying to attract new consumers, especially from the millennial generation (or Generation Y) cohort (people born between 1981 and 1996) This generation grew up in a period where new wine attributes have gained importance, especially those related to environmental, ethical, and social issues.…
As we are in a challenging moment regarding the global health situation, the direct effect of the COVID-19 pandemic on the world economy is having a brutal impact on the wine industry. Various wine businesses around the world are adapting their organizations to this new situation. Creativity seems to be the most common and employed…